Job Description

Discover excellence across diverse sectors with The Faircape Group. As a dynamic and growing organisation, we operate across Healthcare, Retirement Holdings, Telecommunications, ISP services, Infrastructure Installation, Power Management, Property Management, and more - driven by innovation, precision, and service excellence.
The Faircape Group Marketing team is expanding, and we are recruiting for a Brand Manager to drive marketing and sales initiatives for our Internet Service Provider and Fibre brand, Faircom, as well as selected brands across the Group. This role works collaboratively within a multidisciplinary marketing team, partnering closely with Brand Managers, Graphic Designers, Copywriters, Social Media Specialists, to deliver cohesive, high-impact marketing outcomes. Success in this role relies on strong collaboration, shared accountability, and a team-first mindset.
Faircom is a leading Internet Service Provider (ISP), delivering high-speed, uncapped Fibre, Wireless Fibre solutions, and VoIP connectivity - enabling reliable, scalable connectivity for residential, sectional title, and commercial clients.
Why Join Us?
At Faircape, we value our employees and offer a range of benefits, including:

• Above market-related salaries - We pay for excellence
• Quarterly performance bonuses - your hard work deserves to be rewarded!
• Long service leave - we appreciate and recognize your dedication.
• Onsite Barista - enjoy free, barista-made coffee! ?
• Subsidised vending machine snacks - quick energy boosts when you need them.
• Discounted internet (ISP) packages - stay connected at a reduced cost.
• Fixed flexi-time (06:30 - 18:30) - supporting work-life balance.
• Subsidised parking - making your commute hassle-free.

The opportunity for growth is extensive within the Group - the candidate needs to be passionate about marketing and inspired by growth.
Specific duties include, but are not limited to:
Marketing:

• Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
• Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
• Utilize SEO tactics to maximize content visibility.
• Manage marketing campaign planning, implementation, and oversight.
• Handle traffic responsibilities by assigning tasks and managing timelines.
• Analyze brand positioning and consumer insights.
• Research target markets, industry trends, and competitor activities.
• Develop PPC and Social Media strategies with budget and implementation plans.
• Create engaging content and manage social media communities.
• Contribute to crafting marketing and communication strategies.
• Translate brand elements into actionable plans.
• Analyze campaign performance and ROI.
• Develop effective digital marketing campaigns for brand growth.
• Generate creative concepts and execute on assigned brands.
• Build relationships with external stakeholders.
• Plan, manage and participate in field marketing activations
• Maintain website branding, copy, and product packages on FNO websites.

Leads Generation:

• Identifying target audience by understanding demographics, interests, and needs of potential customers
• Create marketing campaigns and materials to attract the attention of the target audience
• Complete site/building visits and interact with prospective customers
• Direct marketing to key clients and prospects
• Research and maintain lead generation database
• Conduct client or market surveys to obtain information about potential leads
• Arrange and participate in on site activations
• Provide accurate and timely information to management

Qualifications:

• Tertiary Qualification in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or a related field would be highly beneficial.

Experience and Knowledge:

• Experience in marketing in the ISP industry will be a distinct advantage
• Experience with research and maintaining database
• Must have hands-on campaign management experience
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Proven ability to develop brand and marketing strategies and communicate recommendations to management
• Advanced writing and language skills

Skills & Attributes:

• Analytical aptitude
• Adaptability
• Project Management
• Digital Marketing proficiency
• Leadership skills
• Strategy Development
• Deadline driven
• Discipline - with regard to task completion and accuracy of data
• Organised, with an eye for detail - be able to prioritise a varied workload
• Excellent computer skills
• Excellent communication skills
• Proven organisational skills
• Results-driven
• Ability to professionally present information (verbal/written) to top management
• Be creative
• Be a team player with excellent interpersonal skills
• Business acumen

Specific Requirements:

• Clear health record
• Clear criminal record
• Clear credit record
• Two written references to be supplied

We offer Barista produced coffee available all day to all our staff at Claremont.
Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45 minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 06h30 and 18h30.
Faircape offers above market related salary. Company per month. The amount offered will be dependent on qualifications, experience and other market related factors.
To see more about Faircape and what we have to offer go and look at our informative website

Skills Required