Brand Manager
Cape Town, Western Cape, South Africa
Job Description
Key Responsibilities Brand Strategy & Positioning
- Conduct consumer and market research to identify insights and opportunities.
- Develop and implement data-driven brand strategies and messaging.
- Ensure consistent brand identity and tone across all platforms and touchpoints.
- Align internal teams around brand vision and values.
- Translate strategy into actionable marketing and promotional campaigns.
- Manage end-to-end execution across digital, in-store, and traditional media.
- Collaborate with the broader marketing team to ensure brand consistency.
- Track competitor activity, category trends, and evolving consumer behaviour.
- Use insights to guide innovation and maintain brand relevance.
- Monitor campaign effectiveness and report on key marketing metrics.
- Ensure marketing spend aligns with budget and business priorities.
- Strengthen brand visibility through PR, media engagement, and influencer partnerships.
- Oversee social media and digital communication for brand consistency.
- Support sales objectives through effective brand activation and trade marketing initiatives.
- Adhere to all company safety policies and participate in relevant training.
- Degree in Marketing, Business, or related field.
- 3+ years' experience in Brand or Marketing Management within FMCG.
- Proven project management and creative development skills.
- Strong understanding of digital, social media, and e-commerce marketing.
- Entrepreneurial mindset, hands-on approach, and adaptability in a fast-paced environment.
Skills Required
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Job Detail
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Job IdJD1552513
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationCape Town, Western Cape, South Africa
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EducationNot mentioned