Job Description

Brand Manager - Cape TownZando was founded in 2012 and since then has grown exponentially to become South Africa's biggest online fashion store. Zando forms part of the Jumia Group, the leading e-commerce platform in Africa. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive. With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa and offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.We are looking for an individual who is passionate about fashion and eCommerce to develop and expand our strategies for maintaining a strong and exciting brand. The Brand Manager will be responsible for developing and executing marketing strategies that build brand awareness, drive sales, and increases customer loyalty. This position requires a strong understanding of market research, consumer behaviour, and branding principles. The ideal candidate will be a creative thinker with excellent communication and interpersonal skills.WHAT YOU WILL BE DOING:Develop content strategies for our brand and coordinate this communication within the marketing teamLiaise with internal and external stakeholders to ensure excitement about Zando as a brandEnsure our brand is exposed in an impactful way while staying within pre-set budgetsDevelop and roll out a PR strategy for Zando and get all necessary stakeholders involvedMaintain and develop relationships with media and brand ambassadors in the fashion industryReact to mentions in the online or offline press; be available for interviews and statementsAnalyse responses and generate reports and recommendationsConduct market research to understand Zando's current brand perceptionPlan events and brand building campaigns to boost Zando's brand perception in line with our set out brand strategy and coordinate its execution with other departments at ZandoKeep up-to-date with the latest techniques and industry developments and trendsTrack and measure the result of marketing campaigns to optimise performanceWHAT WE ARE LOOKING FOR:Degree/diploma in Communication, Marketing, Design or equivalentA minimum of 5 years of experience in a Brand Management positionKnowledge and experience in the SA fashion industry is essentialExperience in an e-commerce setting is an advantageSound understanding of Social Media tools and strategiesAbility to work independently and as part of a teamStrong understanding of market research, consumer behaviour and branding principlesWE OFFER:A unique experience in an entrepreneurial, yet structured environmentA unique opportunity of having strong impact in building the African e-commerce sectorThe opportunity to become part of a highly professional and dynamic teamAn unparalleled personal and professional growth as our longer-term objective is to train the next generation of leadersThis appointment will be made in accordance with the Company's Employment Equity Plan and preference will be given to people from Designated Groups and people with a disability, provided such job applicants meet the inherent criteria of the vacancy.Please note only shortlisted candidates will be contacted.

JTJ Group