Job Description

The OK Franchise Brand Liaison Officer is responsible for the management and execution of PR opportunities within the agreed marketing campaign promotional roll-outs. The Brand Liaison Officer also manages and sources additional corporate social investment opportunities to leverage the brand presence within the communities they serve.
This role is also responsible for overall oversight on positive brand sentiment across all OK store banners and acts as the representative to oversee all communication internally and to franchisees of updated business announcements and assist on eventing on a HQ and divisional store level when required.
The OK Franchise Brand Liaison Officer is lastly responsible for managing consumer affairs including attendance to consumer meetings, in-store consumer boards, consumer queries and complaints.
Job Advert Details
Job Category Other
Job Objectives
Public Relations & Content Creation

• Source, execute additional PR opportunities through understanding industry trends to leverage positive brand sentiment to the OK brand
• Consumer PR to drive additional support to consumer marketing campaigns to drive hype and excitement.
• Write press releases with the approval from Group PR
• Understanding of media relations, opportunities and additional added value opportunities to drive positive brand sentiment.
• B2B Public Relations - basic understanding of the business landscape, media opportunities, evening where OK is introduced, presented and a positive presence is maintained annually.
• Manage, collate, the quarterly company newsletter

Sponsorships & Donations & Eventing

• Source, manage and oversee sponsorships at home office as well on a divisional level
• Ensure donations are regulated nationally, towards the Group directive
• Manage of divisional consumer, staff and supplier eventing when required
• Manage, the annual company conference from start to execution - ensure equipped in dealing with various agencies
• Support divisions donation requests - ensure that this is vetted via the Group according to the strategic focus areas
• Manage, collate social committee as well as the communication champions within each division based on home office requirements
• Conduct regular store visits to identify additional supportive opportunities required via our franchisees
• Manage the new store opening process, ensure certain activations are collated to drive extensive attraction and media attention to store.

Brand Perception

• Manage aligned communication at home office and all divisions according to the appropriate use of the Brand CI guidelines
• Ensure brand and promotional materials are to spec, updated and communication as well as reviewed annually to ensure consistency and innovation
• Manage daily administrative tasks where needed,
• Extensive networking ability with the Shoprite group stakeholders as well as potential OK franchise stakeholders.
• All branding, all stakeholders providing branding support to franchisees are compliant and ensure towards the brands standards in terms of execution.
• Updated, where needed on instore branding materials, product labels, packaging where needed , instore messaging - overall ensuring consistency on brand representation
• Manage, brief content for store instore screens as well as instore radio content
• Standard brand imagery is consistently updated, relevant
• Update internal stationery assets for internal usage
• Monthly reporting on PR, CSI and Sustainability actuals, and possible projections

Qualifications
A Public Relations or Communications Diploma / Degree
Experience

• +4 years experience in a communications specialist or similar role, executing brand liaison strategies and plans across a variety of channels and creating content and campaigns that promote the organisations image and brand
• Good understanding of community engagement, promotions, events and media relations and experience in social media communication channels
• Strong proficiency in Microsoft Office 365, including SharePoint Online
• Experience in a retail environment
• Familiarity with project management and financial skills

Knowledge and Skills

• Excellent written, verbal and presentation skills
• Ability to articulate strategy, rationale, and ideas
• Excellent teamwork
• Motivated self-starter with good energy and drive to deliver projects in a fast-paced environment
• Strong ability to drive action through collaboration, proactivity and flexibility. Works alongside others to deliver results and get things done
• Adaptable and resilient - With news and stories constantly changing, able to adapt and change directions in a moment. Able to work under pressure and at a fast pace to deliver timely and relevant communications
• Excellent organisational and administrative skills with strong attention to detail
• Results-oriented and quality focused - Proactively drives results and sets stretch goals for self and others remaining focused and working tenaciously to meet and exceed expectations within quality standards
• Team player with good interpersonal skills - Build collaborative, sustainable relationships with cross functional teams and external partners.
• Supports the development of communications best practice by keeping up to date on new trends,platforms and use of content.

Shoprite Holdings