Job Description

We're looking for a structured, collaborative, and brand-aligned

Brand Lead

to join the Poetry marketing team. This role bridges strategic vision and operational execution--ideal for someone who brings structure to creativity and purpose to planning.


You'll be responsible for ensuring the smooth rollout of campaigns and marketing initiatives by driving internal coordination, project timelines, and cross-functional alignment. Working together with the

Digital, Creative, PR, Ecommerce, Visual Merchandising, and Merchandise teams

, you'll ensure all deliverables are briefed, tracked, and executed on time and in line with the Poetry brand identity.


Alongside strong operational leadership, you'll also contribute to the strategic direction of the brand--shaping seasonal narratives, supporting annual planning, and keeping both brand values and commercial goals top of mind in all team forums and decision-making processes.

Key Performance / Focus Areas

Campaign & Project Management

Own the integrated marketing calendar and campaign timelines across the year. Lead weekly status meetings, action tracking, and team alignment across all projects. Maintain campaign documents and workback schedules, ensuring full visibility across functions. Keep all brand touchpoints (store, digital, social, PR) aligned and on schedule.

Cross-Functional Coordination

Act as the key operations contact between creative, design, digital, ecommerce, PR, and merchandising teams. Manage handovers and feedback loops to ensure clear communication throughout project lifecycles. Flag and resolve blockers, reprioritise when needed, and support workflow optimization.

Process & Operational Excellence

Drive continuous improvement in briefing systems, templates, and campaign processes. Ensure team tools, calendars, and documentation are accessible and up to date. Introduce new systems (where needed) to improve speed and clarity of execution.

Strategic Brand Stewardship

Partner with the Head of Marketing and functional leads on the annual brand plan and key campaigns. Shape seasonal concepts and briefs in collaboration with internal teams. Ensure every campaign, partnership, and content piece reflects the Poetry brand purpose, tone, and aesthetic. Keep brand and retail objectives top-of-mind in all team forums and decision-making processes.

Brand Partnerships & Collaborations

Act as the key liaison for all brand partnerships and collaborations, ensuring smooth coordination across internal and external stakeholders. Manage timelines, briefing, and deliverables to align partnership activities with campaign and brand objectives. Ensure brand consistency and a positive experience for all involved collaborators.

Team Leadership & Support Coordination

Provide leadership and mentorship to the Marketing Assistant, with a focus on growth, guidance, and upskilling. Ensure the assistant supports key marketing functions across the team, including campaign coordination, PR events, production logistics, calendar updates, and invoice processing. Conduct regular check-ins and performance appraisals, providing clear feedback and development opportunities.
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Budget & Partner Oversight

Track brand marketing budgets and assist with campaign spend reconciliation. Support supplier onboarding and ensure timelines and budgets are respected across external partners.

Required Qualifications & Skills

Tertiary qualification in Marketing, Brand Management, Project Management, or related field Minimum 5 years' experience in marketing, brand, or campaign operations (retail/fashion preferred) Proven ability to manage complex projects with multiple stakeholders Strong understanding of campaign workflows, from briefing to execution (within retail context is advantageous) Excellent communication and coordination skills Proficiency with project management tools (e.g. Monday.com) Brand-sensitive with a strategic, commercial mindset Strong ability to create structure and distil complex projects into manageable workflows & timelines.

Behavioural Competencies

Balanced approach to creative and operational problem-solving Proactive, process-oriented, and solutions-driven Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment Able to lead calmly and effectively in a fast-paced environment Deeply connected to the Poetry brand and customer mindset Passionate about collaboration and alignment * Commercially aware and focused on delivering meaningful outcomes