Job Description

Are you passionate about outdoor adventure, brand storytelling, and leading campaigns that inspire?
We're looking for a Brand Lead to champion the K-Way brand - driving growth, innovation, and customer engagement across all touchpoints.
What You'll Do
Lead and project-manage the K-Way marketing strategy from concept to execution.
Develop and deliver data-driven, customer-centric campaigns that grow our market share and brand love.
Manage creative, PR, and media partners to ensure impactful, on-brand execution.
Drive collaboration across internal teams - Merchandise, Visual Merchandising, E-commerce, and Operations.
Elevate the customer experience through compelling storytelling and innovative brand initiatives.
Manage budgets, report on campaign performance, and ensure efficient processes that deliver results.
What You'll Bring
A Marketing qualification (degree or diploma).
3+ years' experience in a senior marketing role within retail or a fast-paced consumer environment.
Strong project management, ATL, and budget management experience.
A strategic thinker with creative flair, business acumen, and a love for the outdoors.
Excellent communication, collaboration, and presentation skills.
Who You Are
You're proactive, passionate, and always one step ahead of the trend curve.
You thrive in a dynamic environment, balancing creativity with strategy - and you believe every campaign should tell a story that moves people.
Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.

Skills Required