Job Description

The Brand Communications Manager: Sunbet will be responsible for providing leadership, strategic communication to positively position and protect the Sunbet image and ongoing online reputation management. This will include developing and executing communication initiatives that enhance Sunbet's brand visibility, engagement, and presence. This role encompasses influencer management, PR strategy, media relations, brand activations, events, content development, supplier management, and budgeting, ensuring a cohesive and impactful brand presence across all channels with the objective of growing Sunbet's reputation as the online gaming and sports betting brand of choice.

Qualifications

3-Year Degree in Marketing, Communications , Public Relations or related field

Experience

5-8 years experience in brand communications, PR, content production, or influencer marketing Experience within the sports, entertainment, or betting industry is advantageous Strong media contacts and experience managing press and influencer relationships Proven experience in event planning, brand activations, and stakeholder engagement Proven ability to lead and execute high-impact campaigns and activations Experience managing budgets and external suppliers.

Skills & Knowledge

Conceptualising Problem solving Analysing Innovating and Creating Solutions Integrating (Connecting, Collaborating; Managing Conflict) Organising and Implementing Exceptional relationship-building and negotiation skills Emotional Maturity People management Campaign planning and management Brand management Networking Proficient Computer Skills - MS Office Excellent written and verbal communication skills, with the ability to craft compelling narratives Deep understanding of influencer marketing, PR, and media relations Strong content development and storytelling expertise Ability to manage multiple projects in a fast-paced environment Measure campaign effectiveness and ROI Budget management and supplier coordination experience. Passion for the sports and betting industry is an advantage

Key Performance Areas

1

. Influencer & Partnership Management

Identify, onboard, and manage influencer and ambassador partnerships aligned with Sunbet's brand values and strategic goals. Develop and oversee influencer campaigns, ensuring alignment with brand messaging and ROI tracking. Maintain strong relationships with key influencers and brand partners to drive long-term advocacy. Monitor and report on influencer performance and engagement metrics.

2.

Public Relations & Media Management

Develop and execute Sunbet's PR strategic plans to enhance brand reputation and awareness. Cultivate relationships with media outlets, journalists, and industry influencers to secure positive press coverage. Manage crisis communication strategies and provide media training where necessary. Oversee the development of press releases, media kits, and thought leadership content. Track and analyse media coverage to assess the effectiveness of PR campaigns.

3. Communications Strategy Development & Execution

Develop integrated brand communication strategies that align with business objectives and marketing campaigns. Oversee brand messaging across all communication touchpoints, ensuring consistency and effectiveness. Collaborate with internal teams to create compelling storytelling that drives engagement and brand affinity. Manage the execution of communication plans across digital, social, and traditional media channels.

4

. Activations & Events (Media-Related)

Plan and implement high-impact brand activations and media-focused events to enhance Sunbet's industry presence. Manage event sponsorships, guest lists, and media engagement for maximum brand exposure. Collaborate with external agencies and internal stakeholders to ensure seamless execution. Measure and report on event performance, ROI, and media coverage.

5.

Content Development & Brand Building Narratives

Develop and manage compelling brand narratives that strengthen Sunbet's positioning in the market. Oversee the planning and execution of content production, including shoots, filming, and multimedia storytelling. Manage creative suppliers, agencies, and production teams to ensure high-quality output aligned with brand guidelines. Ensure content is engaging, relevant, and on-brand across all communication channels. Monitor and evaluate content performance, adjusting strategies as needed.

6.

Budgeting & Supplier Management

Develop and manage budgets for brand communications, PR, activations, and content production. Oversee supplier contracts, negotiations, and performance evaluations to optimize cost efficiency. Ensure financial accountability by tracking expenditures and providing regular budget reports.

7.

Team Management

Team management; staff conditions of employment, e.g. attendance, absenteeism, leave, adherence to policies and procedures Manage productivities and payroll costs Manage performance and on the job training and coaching to close developmental gaps and build a competent team and succession for banqueting Manage employee relations, staff discipline and motivation within the department Recruit and onboard new staff members

Equity

Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.

POPI Statement

Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement. * Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful.