Job Description

Guardrisk, part of Momentum Group Limited, is South Africa's leading provider of cell captive business and alternative risk transfer solutions, offering tailor-made risk financing and access to professional reinsurance markets. As the market leader, we specialize in innovative cell captive structures that allow clients to operate their own insurance products within a ring-fenced facility, including underwriting, actuarial, legal, compliance and financial reporting services - without the costs and complexities of establishing an insurance company. Registered for most statutory classes of non-life and life insurance, we provide customized cover and strategic risk solutions. Our services cater to corporates that are serious about risk management, those facing complex or high-cost risks and businesses looking to offer their own branded insurance products.
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Role Purpose
Drive effective and innovative brand, strategic marketing, public relations and communication strategies that will create brand awareness, to consideration and to conversion in order to ensure profitable growth and sustainability aligned to the strategic business objectives of Guardrisk.
Requirements

• Post-graduate degree in Business Management, Marketing or Behavioural Sciences
• Minimum 10 years strategic marketing experience
• Minium of 7 years leadership experience on a senior level
• Experience within the financial services industry will be advantageous
• Sound experience of B2B2C, B2C and or B2B brand and marketing strategies
• Knowledge of the Emerging Market landscape
• Competence in digital marketing strategy, business development, corporate communication, marketing analytics and metrics

Duties & Responsibilities
Responsibilities, work outputs and individual Contribution:

• Design and lead the implementation of the Guardrisk brand and marketing strategies to drive the business agenda in line with branding and marketing architecture to deliver initiatives that are compelling, relevant and deliver a consistent message within the corporate, the distribution channel and the market segment context.
• Provide strategic direction and execution of marketing relevant to the Guardrisk brand in order to deliver targeted strategies that align to specific market understanding of the value proposition and enhance the focus on business development and maximising sales opportunities.
• Design, develop and sustain a holistic Public Relations strategy for Guardrisk ensuring visibility, brand-building and thought leadership.
• Partner with Momentum Group marketing on relevant sponsorship events and Corporate Social investment.
• Provide a clear and consistent Marketing partner value proposition that is aligned to and forms an integral part of the strategic intent of the business.
• Partner with business and monitor competitiveness of products, services and marketing activities and channel these insights into the optimisation of marketing initiatives.
• Drive the development of integrated marketing strategies and campaigns that maximises the effectiveness of the sales force and business development activities.
• Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
• Develop and implement tactical plans to operationalise the marketing strategy for Guardrisk to achieve business objectives.
• Drive the use of the latest technology and mechanisms to effectively deliver marketing messaging to target audiences, including mobile, video, and social media etc.
• Develop and utilise measurements of impact to eliminate inefficiencies and enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
• Build strong relationships with the brand and marketing community across the Group. Effective leveraging of Momentum Group Marketing capabilities in delivering on the Guardrisk brand and marketing strategy.

CLIENT

• Build and maintain relationships with all stakeholders that promote cross delivery solutions to build the Guardrisk brand in the Industry.
• Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
• Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service

PEOPLE

• Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
• Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.
• Select and recruit suitably qualified talent in line with Employment Equity principles and Guardrisk behaviours.
• Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness.

FINANCE

• Optimally utilise the budget for area, including the authorisation of expenditures and implementation of financial regulations.
• Develop and manage budgets for marketing initiatives, events, and CSI projects, optimising resource allocation for maximum return on investment.
• Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy.
• Identify solutions to enhance cost effectiveness and increase operational efficiency.
• Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities.
• Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability.

Competencies

• Business Acumen
• Interpreting data
• Developing strategies
• Empowering individuals
• Providing insights
• Articulating information
• Exploring possibilities
• Making decisions

Skills Required