Job Description

Job Summary
IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU:

• Planning
• Creativity
• Analysing and Forming Opinions
• Flexibility
• Result-oriented
• Customer Focus
• Cooperation
• Organisational Sensitivity

THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:

• A Bachelor's degree in Communications, Branding, Journalism, Public Relations, or related field, with 3-5 years relevant experience in communications and/or brand strategy development.
• A portfolio of work showcasing your expertise in brand communication and marketing initiatives
• Proficiency in B2B marketing, Photoshop, Illustrator, InDesign, and Adobe Creative Suite.
• Excellent written and verbal communication skills, with experience in content writing for various platforms (websites, social media, and print).
• Proven experience in social media management, networking, and collaborating within cross-functional teams to implement brand strategies.

DUTIES WILL INCLUDE: Marketing Coordination & Administration

• Accurately report on key deliverables and performance metrics.
• Manage sponsorship activities for decorative products and audit the effectiveness of sponsored collateral.
• Reconcile marketing expenses, committed costs, and forecasted costs within the marketing budget.
• Source, order, and distribute marketing resources while maintaining control over allocation and distribution

Leverage Group Marketing Alignment & Synergies

• Develop relationships with the global marketing team to align local and global strategies.
• Create structures to better integrate communication and brand plans with the global strategy.
• Participate in group marketing forums and initiatives to enhance collaboration.

Communication Strategy Execution

• Assist in executing the communication strategy to ensure a consistent and compelling brand message across all channels.
• Oversee digital communication efforts, including website updates, social media content, and newsletters to drive engagement and brand visibility.
• Manage printed communication materials, including flyers, brochures, catalogs, and advertisements.

Brand Management

• Increase brand awareness in key markets through advertising, PR, media, and partnerships.
• Ensure consistency and adherence to corporate identity (CI) across all communications and platforms.
• Assist in developing and executing brand extensions and adaptations for the African market.

Content Creation and Events

• Create and publish engaging content for both internal and external communications, targeting key stakeholders and influencers.
• Develop a database to track brand rollout and engagement with direct and downstream customers.
• Assist in planning and hosting product launches and other marketing events to promote the brand and products effectively.

MINT KULCA
2018
Building 3, Parc du Cap, Cnr or Durban and Mispel Roads, Bellville, Cape Town
10-30
Recruiter
About
MINT KULCA believes in building awesome companies - one culture at a time, and in doing so changing the business world. We offer our clients products and facilitation processes that make aligning values that support strategy significantly easier and faster. We live in a time where big brands do not necessarily attract the top talent but the right culture does, people want to work where they are part of a higher purpose. Employees who are connected to a personally meaningful purpose report being more motivated, engaged, empowered and satisfied with their work. We believe every person has the right to work in a culture that they can connect to - we call it KULCA