Job Description

Duties:

• Find opportunities to elevate the brands. This could be a combination of in-store campaigns, point-of sale, content marketing or events
• To build and align the Category strategy with customers in all consumer channels (FMCG, DIY, Stationery)
• To ensure the Margin level and Retail Price positioning of the Category is aligned with company expectations
• To assist the sales team with implementing NPD according to the NPD roadmap in collaboration with Category Managers
• Support new Product development
• Aligning best POS practices with Global Consumer market

Category / Channel strategy:

- Contribute to the 5-year strategic plan, in line with annual global roadmaps, in collaboration with regions/countries

- Follow-up the annual roadmap with sales

- Visit trade shows

- Collaborate with Category Managers to analyse markets and spot opportunities

Trade support:

- Monitor RSPs and define corrective action plans when needed

- Analyse competition, performance and product offer, and make adaptations in order to ensure we win

- Help the regions in shelf planning and share global best POS execution practices

- Ensure best positioning of our products at store level

- Identify, develop and manage campaigns to grown the brand - monitor and provide full campaign reports

- Identify, manage and negotiate brand exposure in shopping malls, public events, etc

POS:

- Make recommendations on what type of POS is required, assist in developing and sourcing material - work within the budget and category needs

Product development:

- Feed the NPD process with news, ideas and ensure a well filled pipeline

Sales team support:

- Provide input to the sales team to ensure the successful implementation of brand plans, product launches, packaging changes, and other marketing initiatives

- Perform store visits to pick up information on private brands, competitors, market trends, POS ideas etc and feedback to the team

Digital / social media

- Websites: Working with the global digital team and Category Managers, manage all aspects of our websites including the input of new information

- Collaborate with customers to get brands mentioned on websites and social pages - reciprocate where possible

- Collaborate with customers to ensure images and product information is correct, provide SEO copy to customers to promote products

- Collaborate with external social media agency and Category Managers to ensure a great user experience on all online platforms, ie Facebook, Instagram, TikTok, YouTube etc

- Work with Category & Sales Managers to build content such as videos, conversation plans and written content

Requirements skills experience

- Degree in Marketing, Business administration or a related field

- 5-year strategic Category / Channel plan

- Annual Roll Out plan

- Turnover and GP/ MVC performance of the Category

- Global Category / channel Marketing Budget

- Demonstrated experience in scoping and conducting quantitative and qualitative market studies

- Comfortable with figures and analysis

- Awareness of key trends, customers, competitors in DIY/Consumer and adjacent markets (Construction, Retail etc.)

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