The purpose of the role is to provide an exceptional client experience to maximise sales and profitability; to ensure that operating standards are executed and maintained, and to build and enhance the retailer brand image.
To enhance loyalty to the Brand by extending quality service to the clients in terms of the treatments offered and to ensure the clients maximize the use of their products by advising on home care.
To always portray La Prairie in a professional manner.
KEY RESPONSIBILITIES
MAXIMISE TURNOVER, PROFIT AND PRODUCTIVITY
RETAIL:
Achieve monthly and annual sales targets.
Assist in setting up and driving sales at events/launches/retailer activities.
Provide feedback on sales/customer related issues or concerns timeously.
Focus on recruitment and retaining of customers to ensure consistent growth of the brand.
THERAPY
Ensure all treatment procedures are being correctly followed with the highest of standards
Maintain hygiene and cleanliness of the Beauty Room at all times
Ensure that the consultation and tracking of customer information is consistently adhered to and the Aurora App is always updated.
Greet and acknowledge clients and attend to their requirements professionally, politely and with a caring touch. Recommend treatments and services to compliment the client's requirements.
Resolve guest complaints in a calm, polite and professional manner and consult the Retail Development Manager where applicable.
Be punctual for all shifts. Employees may be required to work varying schedules dependant on store operating hours and seasonal trends. In addition, attendance at all scheduled training sessions and meetings are required.
Encourage bookings from the counter to excel with all La Prairie Treatments
Encourage repeat bookings and build relationships with your clients to maximise service delivery.
BRAND MANAGEMENT
Monitor competitor activity, stay up to date with current industry trends.
Ensure that hygiene and safety standards are always maintained according to retailer requirements.
Adhere to and maintain brand standards at all times.
STOCK MANAGEMENT, MERCHANDISING AND STORE OPERATIONS
Ensure that stock is merchandised according to merchandising guidelines.
Report out of stocks to line manager daily to drive sales and maintain an exceptional client experience.
Stock administration, stock loss prevention, stock level control and management
Implementation and adherence to operating procedures and policies at all times.
Asset control and security.
Point of sale.
CUSTOMER EXPERIENCE
Provide an exceptional and consistent client experience to all clients.
Uphold and reinforce the Client journey and experience standards.
Build relationships, loyalty and inspire confidence in clients by providing skincare services, treatments, analysis, and appropriate recommendations according to the client's needs.
Have a broad understanding of various skincare brands and the effect of such products on various types of clients.
Use expert knowledge and skills when demonstrating products to clients.
Share skincare tips, expert knowledge, current trends and provide customers with a personalised, educational experience.
Evaluate clients' beauty needs by asking questions and performing skin analysis.
Explain all treatment procedures to clients.
Offer clients advice on cosmetic and skincare products.
Drive increased customer data base (attraction of NEW customers).
TEAMWORK
Work in collaboration with other colleagues and stakeholders to ensure a harmonious working environment, contribute to the execution of the overall sales operational plan, participate in and support all events and hold each other accountable.
Support and assist new team members with onboarding and orientation.
Ensure that exceptional; consistent standards are maintained.
Live the company values; conduct oneself with integrity at all times.
ADMINISTRATION
Daily tracking sheets/reports completed and submitted as required.
Implementation of CRM processes.
Retail reports and updates as required.
COMPETENCIES
Deciding and Initiating Action
Working with People
Relating & Networking
Adhering to Principles and Values
Persuading and Influencing
Planning and Organising
Delivering Results & Meeting Customer Expectations
Coping with pressure and setbacks
REQUIREMENTS/QUALIFICATIONS
Matric certificate
Certificate/Qualification in Somatology
At least 3 years relevant experience within a retail and spa environment
Must be able to demonstrate expert skincare knowledge and practical application
Must be able to demonstrate expert make-up application and practical application
Must have knowledge and continuous update on current industry trends
Must be a team player, an active learner and problem-solver
Must be willing to work weekends and shifts as required
Must have own transport
Experience and knowledge skincare products
Understanding of general business principles
Be customer service oriented
Show initiative
Willing and able
Understanding of retail hours be willing to adjust to the stores operating hours
Skills:
Practical/Technical skills (facials, on counter handcials, make-up)
Knowledge of the anatomy of the skin
People skills
Business Acumen - admin
Planning and execution of events
Capable of hosting Masterclass events
* Providing personalized advice on skincare
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