Job Description

B2B Paid Media Expert (Full-Time)

To begin your application, please fill out this form: https://forms.monday.com/forms/22c8a45a8b6ad9ad4d1f3e58784b3a61?r=use1

Location: South Africa (Johannesburg or Cape Town preferred)

Schedule: Monday through Friday, 9 AM to 5 PM EDT/EST (3 PM to 11 PM South Africa Standard Time)

Who You Are:

We are looking for a B2B Marketing / Media Expert with a proven track record in B2B demand generation and lead acquisition. This role is ideal for a performance-driven marketer who thrives in campaign execution, optimization, and platform-based strategy. Youll be the hands-on-keyboard expert managing day-to-day performance on Google Ads and LinkedIn.

What You'll Do:

- Plan, execute, and optimize B2B lead generation campaigns across Google Ads and LinkedIn Ads.

- Work with our Head of Marketing to execute strategic campaign goals.

- Manage audience segmentation, budget allocation, bid strategies, and A/B testing.

- Continuously monitor performance metrics, adjusting campaigns to improve ROAS and CPL.

- Implement keyword optimization, negative keyword strategies, and platform-specific enhancements.

- Generate performance reports and insights for stakeholders.

- Stay on top of platform updates and evolving best practices.

What We're Looking For:

- 5+ years of B2B digital marketing experience with a focus on paid media.

- Deep platform knowledge of Google Ads and LinkedIn Ads (hands-on execution required).

- Experience managing daily budgets and optimizing for lead conversions.

- Familiarity with funnel strategy, attribution, and platform analytics.

- Strong attention to detail, problem-solving skills, and self-sufficiency.

- Experience with tools like Google Analytics, HubSpot, or similar CRMs is a plus.

- Ideally familiar with the ad-tech industry and/or agency audience targeting.

Why Join Us:

- Directly contribute to growth through targeted demand generation.

- Work closely with senior marketing leadership.

- Opportunity to support a global-scale B2B ad-tech business.

To proceed with your application, please fill out this form: https://forms.monday.com/forms/22c8a45a8b6ad9ad4d1f3e58784b3a61?r=use1

Job Type: Full-time

Location:

Johannesburg, Gauteng (Preferred)
Work Location: Remote