Job Description

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape.
With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce.
Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.
About the Role
We are hiring an Associate Web (UX/UI) Strategist to join our User Engagement Strategy team. In this role, you will provide day-to-day strategic support across our client portfolio, translating insights into IA, user flows, test roadmaps, and implementation guidance. You will collaborate with design, development, and client strategy teams to ensure websites and digital experiences deliver measurable results while staying aligned with guidelines on accessibility, performance, and privacy.
This position is ideal for someone with a strong foundation in UX strategy, project management, analytics, and experimentation who wants to grow into a more senior web strategist role.
Key Responsibilities
Clarify goals, KPIs, scope, timeline, and dependencies for client requests
Use GA4 and Microsoft Clarity to identify problems (drop-offs, friction, rage clicks) and opportunities
Create sitemaps, user flows, and wireframes in Figma
Draft concise UX copy and CTAs that improve usability and conversions
Help manage and execute A/B/n tests in VWO (hypothesis, targeting, sample sizing, QA, reporting)
Maintain tracking accuracy, resolve data issues, and support accessibility, performance, and cross-device testing
Contribute to reporting dashboards and file management for performance visibility
How You'll Work
Reports to the User Engagement Strategy Team and Division Leadership
Focus mix: ~70% individual client requests, ~30% shared systems, patterns, and libraries
Partners: Development, SEO, Client Strategy, Content/Copy, and Design teams
Tools and Stack
GA4, GTM, Microsoft Clarity, VWO
Figma
WordPress
ChatGPT/AI
Asana, Teams
Success Metrics
Conversion rate lift and pipeline/revenue impact
Experiment velocity and win rate; reduced time from request to release
Reduction in UX friction (form drop-off, dead/rage clicks)
Data quality (events and conversions tracked accurately)
Client satisfaction and retention
Qualifications
2-3 years in web strategy, UX, or analytics (agency experience preferred)
Hands-on expertise with GA4/GTM, Microsoft Clarity, and VWO
Proficiency in Figma for wireframes and components
WordPress publishing; basic HTML/CSS/JS for tracking/debugging
Strong communication, prioritization, and documentation skills
Working knowledge of accessibility (WCAG 2.1 AA) and privacy basics (GDPR/CPRA)
Work Requirements
100 percent remote work-from-home
Schedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern Time
Must have:
Personal computer and dual monitors
Quiet, professional workspace
Reliable high-speed internet
Backup power supply (if applicable)
Core Values
Great Collaborator, eager to help, fun to work with, adds value to clients and team
Always Learning, curious, proactive, committed to growth
Driven to Improve embraces challenges as opportunities to test, learn, and improve
Client-focused, always asking: how much value is this creating for the client?
How to Apply
If you thrive in a role that blends UX strategy, analytics, and experimentation want to grow alongside a team committed to improving client outcomes, love to hear from you.
Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.

Skills Required