Job Description

A global pharmaceutical company has a vacancy for an Associate Brand Manager within their Oncology portfolio.
Job Purpose:
As Brand Manager, Oncology, you will lead the commercialisation of assigned brands in South Africa by developing and implementing the marketing strategy, operational marketing mix, and tactics to achieve the brand ambition, delivering budgeted or above-budget sales growth. In this role, you will be closely involved in launches aligned to the growth of our existing oncology product portfolios. You will also design, implement, and evaluate the marketing activities for assigned products within a given product line, including solutions for distribution channels such as digital, social media, and inside sales. You will assist in reviewing marketing programmes and help implement changes. You will also support the analysis of market data to identify key segment drivers, working in conjunction with promotional and direct-to-consumer teams.
Key Responsibilities:

• Champion the brand among office and field colleagues, as well as external customers, to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
• Drive launch excellence for new indications and product activities within the existing oncology product portfolio allocated to you.
• Design, implement, and evaluate marketing activities for the assigned brand, which may include distribution channel solutions.
• Align global strategic brand plans with local customer and market insights to develop tailored and effective local brand strategy, brand messages, and tactical plans.
• Work closely with the sales team to gather market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights underpinning campaigns, messages, and marketing actions, and show how field input was used in material development.
• Maximise the use of all commercial and medical channels by developing brand materials (digital and print) and activities through cross-functional collaboration.
• Continuously embed customer and market insights into all brand activities by synthesising qualitative feedback from various sources (market research reports, promotional analyses, customer insights, field insights) with quantitative feedback available through data sources and reports.
• Collaborate with analysts to assess market data and identify key segment drivers, growth opportunities, and business threats.
• Liaise with cross-functional team members and external agencies to ensure full communication and successful execution of marketing plans.
• Manage the budget for assigned brand(s), maintaining an outlook that supports corporate sustainability.
• Be the product, competitor, and market expert for the assigned brand.

Requirements:

• Completed Bachelor's Degree in Scientific Field or related
• Must have 2 year plus experience as a brand manager in the Pharma Scientific field
• Preference will be given to applicants who have previous oncology experience
• Experience in Insight/Market Research & brand forecasting
• Previous Sales experience
• Experience managing complex projects.
• Proven brand management experience
• Experience in launching new pharma products and line extensions in a market.

Desirable:

• MBA in relevant field
• Previous Oncology/Specialty care, Multi-national Pharma companies.
• Understanding of the South African Healthcare environment

Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com
Should you receive no feedback within 7 days, please accept your application as unsuccessful.

Skills Required