Job Description

Your mission as an Area Sales Manager
Are you passionate about underground mining and experienced with mining equipment? As an Area Sales Manager for Epiroc Underground Capital Equipment (including AARD) in the Northern Cape, you'll play a key role in driving the sales and market growth in the region. You'll be responsible for managing and expanding customer relationships, developing new business opportunities, and collaborating with our service and support teams to deliver solutions that improve efficiency, safety, and sustainability in mining operations.
What you'll do

• Promote and sell Epiroc Underground Capital Equipment (including AARD) to underground mining customers across the Northern Cape.
• Meet or exceed sales targets while contributing to the growth strategy of the URE division.
• Identify and unlock new business opportunities to expand market presence in the region.
• Build and maintain strong, long-term relationships with key accounts through consistent service and support.
• Act as the primary contact for customers, ensuring their needs are met quickly and effectively.
• Organise customer visits, technical presentations, and product demonstrations to showcase value.
• Drive awareness of Epiroc's full product portfolio (legacy and new) in collaboration with marketing and product teams.
• Partner with Product Managers, Service Teams, and Technical Experts to deliver integrated solutions.
• Coordinate with the Service department to ensure reliable aftersales support and sustainable equipment performance.
• Champion Epiroc's sustainable technologies and solutions, aligning with both customer needs and environmental goals.

What you'll bring

• Matric certificate with a technical qualification, or equivalent experience in underground mining or capital equipment sales.

• At least 5 years of proven sales experience in the mining or heavy equipment sector, preferably with underground mining operations.
• Knowledge of Epiroc and/or AARD product lines is a strong advantage.
• A solid understanding of mining operations, customer needs, and equipment applications.
• Exceptional interpersonal, communication, and negotiation skills.
• A valid driver's license and willingness to travel extensively across the Northern Cape.

Who you are

• Customer-centric mindset
• Results-driven and goal-oriented
• Strong technical acumen
• Self-motivated with the ability to work independently
• Strong planning and organizational skills
• Ability to build trust and maintain long-term business relationships

Location: Kathu, Northern Cape with travel across the Northern Cape.
Closing Date: 18 September 2025
Epiroc is committed to protecting your privacy and ensuring we maintain a diverse and inclusive culture. To prevent any possible unconscious bias, please remove any personal/identifiable information e.g., photo, ID number, address, date of birth from your application.
Epiroc is a global productivity partner for mining and construction customers, and accelerates the transformation toward a sustainable society. With ground-breaking technology, Epiroc develops and provides innovative and safe equipment, such as drill rigs, rock excavation and construction equipment and tools for surface and underground applications. The company also offers world-class service and other aftermarket support as well as solutions for automation, digitalization and electrification. Epiroc is based in Stockholm, Sweden, had revenues of more than SEK 60 billion in 2023, and has around 18 200 passionate employees supporting and collaborating with customers in around 150 countries. Learn more at .
It all starts with people. The world needs metals and minerals for the energy transition and our cities and infrastructure must be developed to serve a growing population. To succeed, we need to speed up the shift towards more sustainable mining and construction industries. We at Epiroc accelerate this transformation, together with customers and business partners in more than 150 countries, by developing and providing innovative and safe equipment, digital solutions, and aftermarket support.
All new thinkers are welcome. We are looking for those who want to develop, grow, and dare to think new. In Epiroc we attract, develop, and retain diverse talent valuing authenticity and unique perspectives, driving our spirit of innovation. We foster an inclusive culture where diversity isn't just a goal but a part of our values and way of working. This is how we do business for a sustainable future. Learn more at
#LI-KR1
It all starts with people. The world needs metals and minerals for the energy transition and our cities and infrastructure must be developed to serve a growing population. To succeed, we need to speed up the shift towards more sustainable mining and construction industries. We at Epiroc accelerate this transformation, together with customers and business partners in more than 150 countries, by developing and providing innovative and safe equipment, digital solutions, and aftermarket support.
All new thinkers are welcome. We are looking for those who want to develop, grow, and dare to think new. In Epiroc we attract, develop, and retain diverse talent valuing authenticity and unique perspectives, driving our spirit of innovation. We foster an inclusive culture where diversity isn't just a goal but a part of our values and way of working. This is how we do business for a sustainable future. Learn more at

Skills Required