Job Description

Job Purpose
The Area Sales Manager is responsible for delivering the best in class execution of Pernod Ricard Plans in Ghana, both on & off-trade and build the long-term value of the brands in conjunction with the local distribution network.
Key Duties and Responsibilities
Develop long and short-term plans for markets within geographical area

• Communicate brands strategy and ensure these are understood and incorporated into local distributor plans.
• Manage, in collaboration of the Commercial Area Manager the Budget and Strategic Plan process for the region and develop long and short-term plans for Ghana
• Propose to the Commercial Area Manager short term yearly financial plans in terms of volume, pricing, marketing investment levels and profit contribution.
• Challenge and add value to the development of top class marketing and sales activity plans.
• Investigate new business opportunities in Ghana

Communication and implementation of marketing and sales strategy

• Ensure that local distributor understands and implements activity in line with the Marketing strategy as defined by PR Africa.
• Track in market pricing to ensure strategic alignment with global price positioning and to achieve brands objectives whilst maximizing net realized price and profitability.
• Implement channel strategy guidelines to achieve brand objectives and partner with local distributor to drive visibility, distribution and rate of sale.
• Grow brands development by executing effective and efficient integrated marketing strategies.
• Facilitate cross-fertilisation of best practice between markets.

Sales force motivation and training

• Development of local sales forces product knowledge, brand & sales training and motivation behind selling Pernod Ricard brands.
• Create strong relationships at all levels with the local distribution company.

Financial Control and Management

• Support the Commercial Area Manager to influence key drivers of the see-through P&L throughout the year to ensure both delivery of budget and adherence to long term strategy.
• Reporting of appropriate financial information to finance department.
• Control of investment budgets.

Key Competencies and Experience
Industry knowledge and experience:

• At least 5 years combined marketing and commercial experience in FMCG industry
• Excellent planning and organising skills
• Very strong communication and interpersonal skills
• Strong negotiation skills
• Strong numerical and financial acumen
• In depth understanding of brand marketing at both a strategic and implementation level
• Strong IT skills (Microsoft Word, Excel and PowerPoint)
• Ability to work under pressure and independently
• The ideal candidate will have experience working in Ghana
• Languages: English

Job Posting End Date:
Target Hire Date: 2025-12-01
Target End Date:

Skills Required