Job Description

Position Overview

The Area Manager, Convenience is responsible for overseeing the operations, performance and profitability of multiple convenience stores, along with development and execution of marketing strategies and campaigns. This role will also ensure consistent standards across all locations, drive sales growth, manage site managers and maintain compliance with company policies and regulatory requirements.

Key Responsibilities

Operational Leadership

Oversee day-to-day operations across multiple C-store locations. Ensure stores meet company standards for cleanliness, safety and customer service. Implement and monitor operational policies and procedures.
Financial Management

Develop and manage budgets for each store. Monitor sales, margins and expenses to achieve profitability targets. Analyse financial reports and implement corrective actions when needed.
Team Management

Recruit, train and mentor store managers and staff. Conduct performance reviews and create development plans. Foster a positive, customer-focused culture across all stores.
Customer Experience

Ensure consistent delivery of excellent customer service. Handle escalated customer issues and complaints. Implement initiatives to improve customer satisfaction and loyalty.
Inventory & Supply Chain

Ensure stock levels, ordering and vendor relationships are maintained across sites. Ensure accurate inventory management and minimise shrinkage. Coordinate promotions and merchandising across stores.
Compliance & Safety

Ensure adherence to health, safety and food handling regulations. Maintain compliance with labour laws and company policies. Conduct regular audits and inspections.
Strategic Growth

Identify opportunities for expansion, new product offerings and local marketing. Monitor competitor activity and market trends. Drive initiatives to increase foot traffic and sales.
Marketing & Brand Management

Assist the Operations teams in developing and implementing marketing campaigns across email, social media, digital and print. Develop and implement marketing campaigns for in-store promotions, fuel sales, seasonal campaigns, loyalty programs and community engagement. Coordinate store-level activations, giveaways, sponsorships and local marketing events. Coordinate events including vendor management and promotions. Manage and support the creative team to design engaging content for social media. Support the creation of marketing materials (brochures, presentations, website content). Maintain social media presence and online content, generating posts, monitoring engagement and growing digital communities. Conduct market research and competitive analysis. Develop and execute marketing campaigns. Support the development of brand identity and retail signage, ensuring consistency across all customer touchpoints.

Minimum Requirements

Qualification in Business Administration, Retail Management, or related field (preferred). Minimum 5 years of FMCG retail management experience, with at least 2 years in multi-site management. Proven track record of achieving sales and operational targets. Proven track record of successful implementation of new or improved processes. Knowledge of retail store operations, food service and merchandising. Proven success of marketing and brand management principles and implementation.

Skills & Competencies

Strong leadership and people management skills. Excellent communication and interpersonal abilities. Analytical mindset with financial acumen. Ability to manage multiple priorities and locations simultaneously. Customer-focused with a passion for retail excellence. Problem-solving and decision-making skills. Proficiency in retail management systems and Microsoft Office Suite.

Performance Indicators

Achievement of sales and profitability targets across all stores. Employee retention and engagement levels. Customer satisfaction scores. Compliance audit results. Operational efficiency and reduced shrinkage.

The successful candidate must be

Energetic, entrepreneurial and eager to shape marketing from the ground up Comfortable wearing many hats Results-focused and willing to experiment with creative approaches Confident presenting ideas and updates to the CEO and senior stakeholders Passionate about creating memorable customer experiences and growing brand loyalty
Please note: We sincerely appreciate your interest in this opportunity. While we are grateful for every application, only shortlisted candidates will be contacted. If you do not hear from us within 5 working days, please consider your application unsuccessful.

Job Type: Full-time

Pay: R30000,00 - R35000,00 per month

Work Location: In person