Job Description

Appointment Setter / Lead Generator

Location: Paarl

Role Purpose:

The Appointment Setter / Lead Generator plays a key role in driving business growth by identifying, qualifying, and securing new business opportunities within the ICT sector. This individual will be responsible for implementing lead generation strategies, managing outreach activities, and scheduling appointments with potential clients for the sales team.

Key Responsibilities:

Develop and implement lead generation strategies tailored to the ICT sector.


Conduct outbound calls, emails, and other outreach activities to initiate contact with potential clients.


Qualify leads based on criteria such as budget, timeline, and decision-making authority.


Maintain an organized and up-to-date CRM database of all interactions, leads, and appointments.


Schedule appointments for the sales team with qualified prospects.


Work closely with the sales and marketing teams to optimize lead generation campaigns.


Achieve weekly and monthly lead generation and appointment-setting targets.


Maintain a high level of professionalism and customer service during all client interactions.

Skills & Requirements:

Grade 12 (Matric) or higher qualification.


Valid driver's license and reliable own transport.


Proven experience in lead generation, telesales, or business development (preferably within the ICT or office automation sector).


Excellent communication and interpersonal skills.


Strong organizational skills and attention to detail.


Proficient in using CRM systems and Microsoft Office Suite.


Self-motivated with a proactive and target-driven attitude.

Personal Attributes:

Confident and articulate communicator.


Strong problem-solving abilities.


Professional demeanor and client-focused mindset.


Ability to work independently and as part of a team.


Resilient and able to handle rejection positively.