Responsible for the design and development of online campaigns and an affiliate programme through search, affiliations, data feeds, email and the development of new platform features, tools and functionalities to attract and acquire new sports betting customers.
Main scope of role:
Manage the online sports betting affiliate programme to acquire, grow and maintain business revenues for operations
- Accountable to control expenses against a pre-defined budget
Technical competencies:
Knowledge Affiliate Programme Management
- Have a love for sports and an interest in sports betting
- Direct Marketing
- Digital acumen
- Online Media / Advertising buying
- Interpretation of Data analytics
- Knowledge of online gaming industry and the sports betting context
- Strong verbal and written communication skills
- Proficiency in the use of Google Analytics and Adwords
- Advanced proficiency in MS-Office Suite (Excel, PowerPoint, Database software)
- Social Media Platforms (including how to use these to effectively support paid media).
- Google & Revenue Reporting skills
Minimum job requirements:
Minimum of 8 years experience working with affiliation programmes within the online gaming environment
- Experience managing PPC and Adwords accounts
- Experience with CPA, Revenue Share, CPC and CPM models
Must have an established affiliate network in the Gaming industry
- Track record in managing multiple projects on various levels with different and converging timelines.
Meet all requirements for a key gaming licence
- May be required to work irregular hours in line with operational requirements
- Local and International travel may be required
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