Acquisition & Retention Marketing Manager Job in Jones & Co Finance

Acquisition & Retention Marketing Manager

Cape Town, WC, ZA, South Africa

Job Description

This is a pivotal role within our marketing function, focused on designing, implementing, and optimising acquisition and retention strategies across the group. The successful candidate will be responsible for building robust, multi-channel funnels that engage prospects, nurture leads, and maximise client lifetime value.

Key responsibilities include:

Developing and managing email, social, and direct mail marketing funnels across B2B, wholesale, and consumer segments. Creating and implementing targeted campaigns to drive client acquisition, conversion, and retention. Monitoring, analysing, and reporting on funnel performance, with a focus on continuous optimisation. Collaborating with internal teams to ensure consistent messaging and alignment with overall business objectives. Keeping abreast of best practices and emerging trends in digital marketing, CRM, and retention strategies.

About You

We are seeking a marketing professional with a proven track record in acquisition and retention campaigns, particularly in funnel-building. You will be highly analytical, commercially minded, and creative in your approach to problem-solving.

Essential skills and experience:

Demonstrable experience in building and managing marketing funnels across multiple channels. Strong understanding of customer acquisition and retention strategies in both B2B and B2C contexts. Hands-on experience with CRM systems, email automation platforms, and social media tools. Ability to interpret data, generate insights, and translate them into actionable strategies. Excellent communication and stakeholder management skills.
Job Type: Full-time

Pay: R33700,00 - R45000,00 per month

Work Location: In person

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