Job Description

We are seeking an Account Director to work on a portfolio of leading consumer brand clients. The successful candidate must have extensive experience working on Brand Earned Media clients and campaigns, with specific experience in consumer goods, lifestyle, and entertainment. Candidate should have Influencer Management experience and understand the insights and trends around this essential PR tool. It is imperative that the successful candidate keeps abreast of all Earned Media, PR and Influencer trends, within industry best practices.

Responsibilities (include but are not limited to):

Senior client lead and team lead, interprets, develops, and manages strategy for clients and ensures that all plans are delivered and are in line with scope of work.

Manage client expectations and service delivery by being a focal point for day-to-day interaction and take responsibility for the delivery of exceptional work.

Build and manage client business and relationships, taking ultimate responsibility for client relationships with senior client contacts as well as senior business contacts and be a strategic business partner.

Develops the PR strategy aligned with client's business imperatives and ensures efficient execution to deliver to the highest quality.

Ensures all work produced by team is of the highest standard and demonstrates creativity, attention-to-detail, contemporary thinking, use of new approaches and links to overall strategy and supports clients' business objectives.

Actively ensures that team members grow and develop into strong Earned Media professionals, through growth opportunities, upskilling, delegation, accountability, and mentoring.

Responsible for overall 'health' and happiness of client team.

Expert at delivering content and solutions that speak to full PESO model (Paid, Earned, Shared, Owned).

Expert in at least one communication area (e.g. media relations, influencer relations, content).

Handles all contractual and financial aspects of client relationship including scope of work, client KPIs, team resourcing and hour allocation, budget tracking and management. Including renegotiating annual retainer increase.

Manages profitability of team, over- and under-servicing trends in team and proactively manages to correct.

Ensures financial admin (Workbook) is running smoothly and accurately.

Actively looks for opportunities to sell-in new projects, services or organically grow clients in other ways.

Leads and participates in new business pitches.

Supports Practice Lead in driving and growing Earned Media through new business, new products and new thinking.

Ability to manage different personalities and always strive to get the best out of everyone.

Keep abreast of industry (Earned Media) trends to add additional value to your client's business.

Should understand the evolving nuances of the consumer PR landscape and be able to strategically advise clients on tools, tactics and platforms best suited to brand and brief.

Should have Influencer Management experience in all aspects of the process from sourcing to reporting including knowledge of key social media platforms influencers frequent and how to tactically use the platforms.

Candidate will be expected to show proactivity and fresh thinking when it comes to planning and reverts.

Requirements / Experience / Skill:

Relevant tertiary qualification in PR and/or Communications.

Minimum 8 years working experience in PR Agency (or in a similar environment).

Proficient in MS Office (i.e. Word / Excel / PowerPoint etc).

Traditional and Digital Earned Media experience is essential (well versed in Digital).

Strong command of the English language (both verbal and written).

Strong presentation skills.

Strong administrative and organisational skills.

Strong numerical skills (financial & budget management experience).

Strong multitasking skills (ability to work on more than one client at any given time).



Personal Attributes

Team player with the ability to work independently.

Ability to remain calm in a fast paced environment.

Creative out of the box thinker.

People focused including being approachable, emotionally intelligent, empathetic and compassionate.

Proactive.

Resilient.

Curious and analytical.

Deadline driven.

Solution driven.

Meticulous with attention to detail.

Able to work on site in office and visit clients.