Job Description

We are excited to offer a new role in the SA marketing division - Senior Online Content Executive- based in WC, located in the area of Claremont, Cape Town.
We are seeking a talented content writer to join our marketing team as a Senior Online Content Executive. This role is suited to a creative, results-oriented digital content specialist who is passionate about storytelling and engaging audiences online. Responsible for developing and executing a comprehensive content strategy across various digital channels for our businesses in the UK & Ireland, this role focuses on creating engaging and effective content for social media, web blogs & customer email campaigns to help drive brand awareness, engagement, and business growth.
Requirements
PRINCIPAL DUTIES & RESPONSIBILITIES
Key Responsibilities:

• Social Content Management:

• Develop and execute engaging social media content strategies across various platforms (e.g. Facebook, LinkedIn, YouTube) to increase brand awareness, engagement, and lead generation for the UK & Ireland businesses.
• Create a diverse range of social media content, including text copy, images, videos, infographics, and interactive elements.
• Schedule and publish social media content, monitor performance and engage with the audience.
• Stay updated on social media trends, algorithm changes, and best practices to optimise content for maximum reach and impact.

• Web Blog Content Creation & Management:

• Research, write, and edit informative and SEO-optimised blog posts on topics relevant to the industries/sectors we service in the UK & Ireland.
• Work with relevant colleagues to develop a blog content calendar aligned with marketing campaigns and business objectives.
• Ensure blog content is well-researched, accurate, engaging, and adheres to brand guidelines.
• Work with each business's Digital Leads to monitor blog performance to understand what is working and what isn't.

• Email Marketing Content:

• Write compelling and conversion-focused email copy for various campaigns, including newsletters, promotional emails, lead nurturing sequences, and customer service communications.
• Work with the Email Marketing Specialist to monitor email campaign performance (open rates, click-through rates, conversions) and implement A/B testing for continuous improvement.

• Campaign Content Development:

• Generate engaging and impactful content for integrated marketing campaigns across all digital channels.
• Develop campaign messaging, headlines, call-to-actions, and supporting content assets.
• Ensure consistency in messaging and branding across all campaign touchpoints.

SKILLS and COMPETENCIES
Essential Skills & Experience:

• Content Creation & Writing: Exceptional writing, editing, and proofreading skills with a strong command of grammar, spelling, and punctuation. Proven ability to produce clear, concise, engaging, and error-free content for various digital platforms.
• Digital Marketing Knowledge: Solid understanding of digital marketing principles, including SEO, content marketing, email marketing, and social media marketing.
• Strategic Thinking: Ability to develop and execute content strategies aligned with business objectives and target audience needs.
• Communication & Collaboration: Excellent interpersonal and communication skills to collaborate effectively with cross-functional teams (marketing, sales, PR, internal stakeholders).
• Attention to Detail: Meticulous attention to detail to ensure accuracy, consistency, and quality across all content.
• Adaptability & Learning: Ability to adapt to evolving digital trends, tools, and algorithms, with a continuous learning mindset.
• Project Management: Strong organisational and project management skills to manage multiple content initiatives simultaneously and meet deadlines.

Desirable Skills:

• SEO Expertise: In-depth knowledge of SEO best practices, keyword research tools, and content optimisation techniques to improve search engine rankings.
• Basic Design Skills: Proficiency with graphic design tools (e.g. Canva, Adobe Creative Suite) for creating engaging visuals, infographics, and email templates.
• Analytics & Reporting: Ability to use analytics tools (e.g. Google Analytics, social media insights) to monitor content performance, generate reports, and provide data-driven recommendations.
• Video Content Creation: Experience in planning, scripting, and potentially editing short-form video content for social media or web.

QUALIFICATIONS and EXPERIENCE

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven experience in digital content writing, with a strong portfolio of blog articles and web content.

Benefits
Benefits including:

• Company contribution to Medical Aid and Pension / Provident Fund
• Opportunity for Growth and Development

Employment Equity
Rentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to to achieve our Employment Equity numerical targets.
Do you love to provide a valued professional service throughout your community? Do you feel like you could do the job well? Apply for the role today!

Skills Required