Marketing Manager

Durbanville, Western Cape, South Africa

Job Description

Boutique Winery Looking for an Innovative Marketing Manager; with Graphic Design SkillsOur boutique winery is looking for a Marketing Manager to step in and take charge of a brand we have been building on for the last 22 years. Although well-known for our award-winning wines, we are also known for our brand. We ensure that everything we communicate, place and advertise is in line with our surroundings and nature.Daily this individual will contribute to existing marketing requirements as well as developing new initiatives aligned with the cellar and winery's needs. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once, be able to work independently and drive own marketing campaigns inside and outside the cellar.JOB SPECIFICATIONS:

  • Strategise and coordinate marketing objectives.
  • Identify new opportunities and campaigns to increase farm sales.
  • Implement marketing and advertising campaigns.
  • Maintain content of all printed material currently used on the farm and develop additional material as required.
  • Preparing marketing and advertising promotional material.
  • Ensuring label uniformity and proof reading wine back label copy.
  • Generating tasting notes for wine back labels.
  • Create wine club campaigns that support sales and growth.
  • Track wine club subscriptions' growth and activities.
  • Social media account management. Facebook, Twitter and Instagram.
  • Design promotional posts for social media campaigns.
  • Create newsletters and generate content that in line with the company's needs and goals.
  • Supports Sales Manager & Tasting Room with any branding or promotional material.
  • Coordinate functions and support staff function.
  • Assist and grow collaboration with wine tour operators and wine tour businesses.
  • Promote the farm at selected functions, wine shows and events.
  • Establish relationships with media to further wine farm awareness.
  • Analyse and evaluate marketing activities and campaigns.
  • Accomplish organization goals by accepting ownership for accomplishing new and different requests;
  • Explore opportunities to add value to job accomplishments.
  • Bachelor's Diploma/ Degree in marketing, advertising, communications or graphic design.
  • Past work experience as a marketing coordinator or similar role. (1 year plus)
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience using Google Analytics.
  • Excellent writing, communication, and presentation skills.
  • Proficiency in full Microsoft Office suite, especially Word, Excel and PowerPoint.
  • Familiarity with content management systems (CMS) Wordpress.
  • Proficiency in Adobe Photoshop & CorelDRAW
Job Type: Full-timeSalary: R10,000.00 to R25,000.00 /monthExperience:
  • Graphic Design: 1 year (Required)
  • Marketing: 1 year (Required)
  • Photoshop: 1 year (Required)

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Job Detail

  • Job Id
  • Industry
  • Total Positions
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
  • Job Location
    Durbanville, Western Cape, South Africa
  • Education
    Not mentioned
  • Apply By
    Oct 14, 2019
  • Job Posting Date
    Jul 16, 2019